The city of Taipei (Taiwan) yesterday inaugurated its YouBike public bicycle system, joining other
world capitals like Paris or Barcelona that encourage environmentally-friendly transport.
Cardif is a partner of the YouBike program through a two-year sponsoring agreement.
Initially available in the city center, YouBike bicycles are rented using electronic cards for short trips
in the capital.
This partnership reflects the BNP Paribas Assurance’s longstanding commitment to sound
environmental policy. The company completed an extensive carbon audit of all its activities
worldwide and aims to reduce its greenhouse gas emissions 10 percent by 2010. In September
2007 it also introduced a car pooling service for employees to limit driving to work.
Cardif is committed to exemplary social responsibility through support for the economic
development of the communities it serves, as well as through contributions to the development of
alternative transportation systems such as the new bicycle service in Taiwan.
“We’re delighted and very proud to be associated with this operation, which is a tangible example
of our environmental policy and our commitment to the economic and social development of
Taiwan, where we have been doing business for over ten years,” said Laurence Pessez, Corporate
Social Responsibility Director of BNP Paribas Assurance, speaking after the launch event.
About Cardif :
Cardif, the life insurance unit of BNP Paribas Assurance, develops and markets savings
and protection solutions which are distributed via diverse channels. It has received an AA rating from
Standard & Poor’s. With operations in more than 40 countries, Cardif enjoys strong positions in Europe, Asia and Latin
America. Cardif’s roster of partners now includes more than 35 of the world’s top 100 banks.
BNP Paribas Assurance is the life and property & casualty insurance unit
of BNP Paribas. It counts over 8,000 employees, more than 60% of them outside France. BNP Paribas
Assurance’s 2008 gross written premiums totaled €16,1 billion of which 37% from business outside France
and 42% from business with partners outside the BNP Paribas group. BNP Paribas Assurance is the world
leader in creditor insurance and the fourth-largest life insurance company in France.
BNP Paribas Assurance pursues an ongoing commitment to exemplary Corporate Social Responsibility
through concrete initiatives that engage all its stakeholders in France and around the world. It has
distinguished itself through such initiatives as a Socially Responsible Investment program (which currently
benefits nearly 1.3 million customers), by facilitating insurance for people suffering from illness and by
promoting wider access to micro-insurance in India.
BNP Paribas Assurance encourages diversity throughout the enterprise. In 2008 it was awarded the
“Equality at Work” label by AFNOR in recognition of gender equality initiatives. This proactive policy was
recently expanded with support for programs run by the NGO Aide et Action to educate young girls in Africa.
BNP Paribas Assurance sponsors social entrepreneurs in partnership with Ashoka and encourages
economic development in all the markets where it operates.
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