Cardif MultiplusWeb : Life insurance 2.0

• Cardif innovates with “participative” life insurance contract
• Web interface for selection of 1 of 5 funds
• Fund selected integrated in range of financial instruments

Cardif is proposing online participation to determine changes in the underlying assets for Multiplusweb¹ life insurance contracts via www.multiplusweb.fr.

This major innovation, which is unique in France, enables people to visit a website and vote on one of five investment fund proposals² to select the solution they believe is most attractive and best aligned with their needs.

The fund selected by visitors to the site will be added to Multiplusweb as of September in addition to existing instruments.

Through this innovative process Cardif lets policyholders play an active role in the development and evolution of their products. This forward-looking collective participative approach embraces the community mindset of the Web. It not only solicits client opinions, but takes them into account by integrating decisions in the range of instruments eligible for inclusion in the MultiplusWeb contract.

Cardif introduced Multiplusweb in 2008 to enable clients who subscribe to a policy online to subsequently benefit from the advice and expertise of Independent Financial Advisors (IFAs). The straightforward online life insurance contracts offer attractive performance and are available to everyone seeking a savings solution, starting at just €150. Investors choose between a prudent strategy with the euro fund (yield of 4.20 percent in 2008) or a diversified investment via the more than 140 funds managed by the leading investment managers in the market. The contract subscription process takes just a few clicks to complete. Clients can subsequently make one-off payments into their contract or save at programmed intervals, and can execute arbitrage decisions directly online.

Cardif continually innovates to bring its clients the benefits of new features and technologies, including online arbitrage or regular rebalancing of insurance investment allocation. In 1996, Cardif’s Finagora extranet was the first resource to bring IFA partners direct access to information via the Internet.

“Thanks to Multiplusweb, our customers will be able to adjust their contract as they see fit. We’ve combined our expertise in sophisticated technologies with our longstanding insurance expertise to interface as closely as possible with the market and with our clients,” says Grégory Desfosses, head of the e-business channel at Cardif France.

¹ : Press release, September 23, 2008: Cardif launches Multiplusweb: Internet subscription for life insurance combined with added value from IFAs
² : 5 Funds: Alienor Optimal (Aliénor Capital), Dorval Convictions (Dorval Finance), Templeton Global Bond Fund (Franklin Templeton Investments), Sérénité 90 (Axa Investment Managers), Convictions Premium (Convictions Asset Management).

About Cardif :
Cardif, the life insurance unit of BNP Paribas Assurance, develops and markets savings and protection solutions which are distributed via diverse channels. It has received an AA rating from Standard & Poor’s. With operations in more than 40 countries, Cardif enjoys strong positions in Europe, Asia and Latin America. Cardif’s roster of partners now includes more than 35 of the world’s top 100 banks.

BNP Paribas Assurance is the life and property & casualty insurance unit of BNP Paribas. It counts over 8,000 employees, more than 60% of them outside France. BNP Paribas Assurance’s 2008 gross written premiums totaled €16,1 billion of which 37% from business outside France and 42% from business with partners outside the BNP Paribas group. BNP Paribas Assurance is the world leader in creditor insurance and the fourth-largest life insurance company in France.

BNP Paribas Assurance pursues an ongoing commitment to exemplary Corporate Social Responsibility through concrete initiatives that engage all its stakeholders in France and around the world. It has distinguished itself through such initiatives as a Socially Responsible Investment program (which currently benefits nearly 1.3 million customers), by facilitating insurance for people suffering from illness and by promoting wider access to micro-insurance in India. BNP Paribas Assurance encourages diversity throughout the enterprise. In 2008 it was awarded the “Equality at Work” label by AFNOR in recognition of gender equality initiatives. This proactive policy was recently expanded with support for programs run by the NGO Aide et Action to educate young girls in Africa. BNP Paribas Assurance sponsors social entrepreneurs in partnership with Ashoka and encourages economic development in all the markets where it operates.